Before you search for reciprocal links for link building its recommended that you make your website very rich with fresh content. Suppose you are dealing with auto spare parts. Your website must include all latest information about car spare parts and brands which are popular. Design your website convenient to visitors to find information or products easily. Once you are updated with these information you can search for link exchange program.
How to get reciprocal link building? Well reciprocal link exchange is a method in which your website will be linked to other website on the condition that you also link them. Sometimes you need to take the initiative for such and act. To get reciprocal links you can use the rich Internet resource to find suitable websites who are willing for link exchange.
The second thing that you must keep in mind for 'how to find reciprocal link building?' is that you search for free reciprocal links. Paid links are off late discouraged by search engines. If you make free reciprocal link exchange your get higher search engine rankings very soon. Once the search engines notices your link exchanges they will automatically act and bring your website to a reasonable position and the more you develop your website with link building and content the more your position rises.
If you build links manually or want to send letters to other websites for reciprocal linking. Do the following needful. First you find a good quality website similar to yours. If you find resource in them useful you can place link of that website in your web page. After that you can send an email to the owner of that site with some praises of his site and providing him brief information about the usefulness of your website. Tell the owner that you have listed their link in your website and ask them for a link back to your site. Once they are convinced that your website really deserves link building they will node and the job is done.