Online Banner Advertising

Online Banner advertising has emerged as a powerful tool for cost-conscious marketers. These people are looking forward to increase brand awareness and the online banner advertising provides them with the same.

On an average, the banners enjoy a click trough rate of 0.2% - 0.6%. However some banner ads are known to receive a click trough rate of more than 3%. A banner that has been designed very well, receives a Click through Rate of 1% or more.

The Targeted online banner advertising usually costs around $10 for every 1,000 impressions. This cost is equal to an advertising value of $1,000.00 at a cost per click of 10 cents. The banners are also beneficial as the advertiser’s logo and web address appears more than 150,000 times on other sites. 

The biggest benefit of online banner advertising apart from cost cutting is that it proves to be inexpensive and is never inactive. Earlier online banner advertising used static GIF banner ads or the ones with minimal animation. These days the banner ads use the latest flash technology. It also employs animation and induces more interactivity. This helps in engaging the visitors and extending every impression’s impact.

The most significant factor in online banner advertising is the way a banner is placed on the advertising website. Usually the visitors click on a banner ad appearing towards the top of a web page.  Visitors usually click through a banner which is visual, features animation and is attractive.

Also an online banner advertising using a banner with blue text on white has also proved to be successful. The blue text looks very similar to a hyperlink. Mixed with a white background it makes the banner look like content. This then enhances the click through rate.

These secret behind successful online banner advertising is to find web sites in a similar niche. These websites should not be competitors and they should be ready to negotiate competitive ad rates to display the banner.

Online Banner Advertising actually is an emotional enticement rather than a logical convincer. Still it has proved to give some boost to a business.

How To Get Free Online Ads

The small advertisers may face a big problem while advertising online. This is because eth cost of the online ads is very high.  If you are one such advertiser, here are some resources to get free online ads.

The first resource for free online ads is Craigslist. Craigslist is a website that provides classified. This website provides free listings of the posts. Craigslist is one of the top websites providing such a service in the United States. Actually it is one of the top 10 visited websites in the United States.

When you visit Craigslist, you are provided a service section. This service section helps to list the products and services that you offer. You can also divide them into groups for different customers. 

Another resource for free online ads is Google Base. Google base provides the advertiser with a very unique traffic. this traffic is generated by the Goggle search engine you just have to list yourselves at Google Base. Afterwards you will get free online ads.

Press Releases can also help gather lots of free online ads. The whole process consists of the submission of press release of the products and services to the media the websites that lets you do these press release are prleap.com and prfree.com.

The articles are submitted to Associate press by these websites. The Associated press has a distribution of 40,000 subscribers. This helps the advertisers to build an authority and also helps generate links. These links help the advertisers by getting them high search engine rankings.

Another way to get free online ads is places like Merchantcircle.com. This website is an online business directory. The directory side signed for small business websites. It helps them to promote their business. The main benefit derived from the website’s service is that it has a very high ranking in the search engines.

You can use any of these resources for advertising. All the resources will get you free online ads. However if you are not satisfied with a single resource try clubbing together two or more. You will see that results after sometimes.

Making Banner Ads

Like they say you never get a second chance to make a first impression. This expression is very much true for your website’s banner advertising. The banner ads you place advertising is generally the first form of greeting a new visitor.

The banner ads inform your prospective clients and customers about your website and your business. Your website traffic is also largely dependent on these ads. If you have a very attractive and properly designed banner ad it will help in many ways. Not only will you be able to generate more traffic but also you get to generating more revenue from the website you own.

Now the question is how to design banner ads. Well now days there are professional graphic designer. Also available are many banner creation programs. These programs have templates. These templates make the work easier.

However it is advisable that you get your banner ads designed by a professional designer. These days it is possible to hire a graphic designer even with a limited budget. You can find designers who work for small amounts to make their portfolios.

Another way is to design these banner ads yourself. In this method you should keep everything simple and clean. You should make your banner ads attractive enough to encourage traffic into your website. It should not be something that can annoy people. Remember people visit a website for the content it is incidental that they come across your banner ads.

You should avoid something while making banner ads. They should not be flashy. They should not be cluttered with advanced animation, text or Sound effects. It is important to keep the words brief, concise and minimal. It should resemble a newspaper’s headline.

Remember banner ads should make people click the ads and come to your website. You should use your creativity and imagination. You should use a strong headline. This will attract the visitors easily towards the ads.

Remember the banner ads are all about attracting visitors like bee to honey. So get started and design your banner ads, paving your way to success.