Online Banner Advertising

Online Banner advertising has emerged as a powerful tool for cost-conscious marketers. These people are looking forward to increase brand awareness and the online banner advertising provides them with the same.

On an average, the banners enjoy a click trough rate of 0.2% - 0.6%. However some banner ads are known to receive a click trough rate of more than 3%. A banner that has been designed very well, receives a Click through Rate of 1% or more.

The Targeted online banner advertising usually costs around $10 for every 1,000 impressions. This cost is equal to an advertising value of $1,000.00 at a cost per click of 10 cents. The banners are also beneficial as the advertiser’s logo and web address appears more than 150,000 times on other sites. 

The biggest benefit of online banner advertising apart from cost cutting is that it proves to be inexpensive and is never inactive. Earlier online banner advertising used static GIF banner ads or the ones with minimal animation. These days the banner ads use the latest flash technology. It also employs animation and induces more interactivity. This helps in engaging the visitors and extending every impression’s impact.

The most significant factor in online banner advertising is the way a banner is placed on the advertising website. Usually the visitors click on a banner ad appearing towards the top of a web page.  Visitors usually click through a banner which is visual, features animation and is attractive.

Also an online banner advertising using a banner with blue text on white has also proved to be successful. The blue text looks very similar to a hyperlink. Mixed with a white background it makes the banner look like content. This then enhances the click through rate.

These secret behind successful online banner advertising is to find web sites in a similar niche. These websites should not be competitors and they should be ready to negotiate competitive ad rates to display the banner.

Online Banner Advertising actually is an emotional enticement rather than a logical convincer. Still it has proved to give some boost to a business.

Banner Advertisement

If you are an avid internet surfer, it would be highly unlikely that you never came across any banner advertisements. The fact is these days no online business can exist without it. A banner advertisement is available in all sizes and shapes. Such an advertisement scream for attention with its catchy graphics and text.

The banner advertisement uses animations, line art, simple text, or a design to attract visitors for the advertiser’s website.

However, just an attractive banner advertisement will not serve the cause. It will not register the desired impact. Among all the factors the placement of an ad is very important. If not properly placed, it is very unlikely that the ad will be noticed by the target audience. Therefore it will be a huge wastage of the valuable resources. It is not very difficult to choose the proper space. The advertiser just has to focus on the target is all that one needs.

To be successful, a banner advertisement should be placed on a website related to the advertiser’s product or service. At least the website should cater to the same clientele. The most obvious explanation behind this requirement is that people take interest in information on related products rather than any abstract thoughts. Therefore it is best to find a website that does not offer similar products or services but should give the required information to the target customers.

Usually banner advertisement involves buying ad space on any other websites. However this could be avoided through a Banner Exchange Program. This is an arrangement where banners are exchanged rather than buying space on each other’s websites. A banner exchange program is shared by two or more website. These websites display each other's banners on their pages. This is the cheapest method as the banner advertisement is placed without any fee.

The final point is that the banner should look good as the appearance of an online banner advertisement matters a lot. The look of an online banner advertisement should send the message across. It should also leave a desired impact.

The fact is that proper online banner advertisement can change a company’s fortune.

Banner Advertising Agency: The Functions

The advertising agencies help you increase the traffic on your site and make people aware of your services/products. For this purpose, some agencies do make use of the banners also. A banner advertising agency is one which uses this technique to promote your website.

A banner ad refers to a graphic image used on the Internet sites with the purpose of advertising a product/service. A banner advertising agency can make a banner ad in various sizes. However, the commonly used sizes are 460x68 pixels and 392 x 72. Although the size can vary according to the need and the budget. This is a common ay of advertising on the Web and that is why there are different banner advertising agencies to fulfill the demands of the customers to create such banner ads.

There are many professional banner advertising agencies to cater to such advertising needs. They create banner ads for the customers as per the demands and budget. A professional banner advertising agency is an external company that caters to the marketing as well as advertising needs of the organizations. Such an agency provides a full range of services which also includes advertising advice.

What a banner advertising agency does is try to gain an understanding of the product/service for which the banner ad has to be made. They find out the unique selling proposition of a product/service and then the target audience. Based on these two things, the type of banner ad is decided and designed by the creative team of the agency.

If you are looking for a good banner advertising agency then you need not worry at all. All you have to do is search the Internet and as these agencies are very much popular these days, you can easily find them. Also, if you put in some extra efforts in finding one such agency, you can surely save your hard earned money.

But whenever you choose a banner advertising agency for your business promotion, do check out the reliability of the agency. Find out its existing customers and have a chat with them. So, find a good and reasonable banner advertising agency for your website and see your profits touching the sky!

Making Banner Ads

Like they say you never get a second chance to make a first impression. This expression is very much true for your website’s banner advertising. The banner ads you place advertising is generally the first form of greeting a new visitor.

The banner ads inform your prospective clients and customers about your website and your business. Your website traffic is also largely dependent on these ads. If you have a very attractive and properly designed banner ad it will help in many ways. Not only will you be able to generate more traffic but also you get to generating more revenue from the website you own.

Now the question is how to design banner ads. Well now days there are professional graphic designer. Also available are many banner creation programs. These programs have templates. These templates make the work easier.

However it is advisable that you get your banner ads designed by a professional designer. These days it is possible to hire a graphic designer even with a limited budget. You can find designers who work for small amounts to make their portfolios.

Another way is to design these banner ads yourself. In this method you should keep everything simple and clean. You should make your banner ads attractive enough to encourage traffic into your website. It should not be something that can annoy people. Remember people visit a website for the content it is incidental that they come across your banner ads.

You should avoid something while making banner ads. They should not be flashy. They should not be cluttered with advanced animation, text or Sound effects. It is important to keep the words brief, concise and minimal. It should resemble a newspaper’s headline.

Remember banner ads should make people click the ads and come to your website. You should use your creativity and imagination. You should use a strong headline. This will attract the visitors easily towards the ads.

Remember the banner ads are all about attracting visitors like bee to honey. So get started and design your banner ads, paving your way to success.