In link building you exchange your website link with other similar or related websites. It can be done through one way links, reciprocal links and other links methods. Then again there is paid link exchange too but this is not much encouraged with SEO perspective. That is search engines don’t give much preference to paid link exchange. So its better if you go for free link exchange programs. Through link exchange your website is popularized and find its position on other popular websites similar to yours. There is much possibility that visitors may click those links and get diverted to your websites. In this way you get some percentage of web traffic. But the search engine position is the most effective one to get web traffic. Link exchange also effects your SEO position and you get better ranks in search results. When your website gets better ranks you will definitely get visitors to your website.
Let us look at some link methods which you can do for improving web traffic.
Link Building by Text Links: If you are using an website for any cause you must be aware of text links. The benefit of text links is that they don't look like usual advertisements. And this is the most natural way to build links for merchant sites.
Link Building by Banner Links: This type of link exchange program includes boxes, words, graphs and other elements to attract visitors when text links fail. This type of link building is applied by websites related to sports, tourism and others.
Link Building Method by Search Box: You must have often seen in websites a search box. These enable a user to search for related items in their website. The results of these searches are actually links that are available on the website.
First you exchange your links by the above said methods you will definitely increase your website popularity. But another important thing which you must take care is content. Without good content you won't receive any web traffic.