SEO means your position in search display results whenever a visitor browse the search engine by the key words similar to your website content. If your SEO is good you will get good traffic. That is if your website address is displayed by search engines among the top ten displayed results you then off course visitors will click your website to find their data or information they are looking for. Those websites which can make their position among top ten results will always have more web traffic than others.
Now the question is how to improve search engine optimization. There are different techniques which can be utilized to improve search engine optimization. One of the famous techniques is link building and then there is advertisements of various kinds. To improve SEO the website owner must exchange links with various websites similar to his website. This is a kind of advertisement. When the link appears in many websites the search engine can guess the content of the website and will definitely display the website with rich content for the visitors. The links in other websites too bring in some amount of traffic to your website. That is if visitors in that websites find your link suitable for their information they will click on those and they will be automatically driven to your website.
There is again pay per click advertisements for search engine optimizations to increase web traffic. The pay per click advertisement is complicated in nature hence if you don't have any idea about it you can browse the web for it or ask your webmasters to go for it. Remember if you can achieve good SEO position your web traffic will automatically increase than present rate and you will succeed in internet business.