Pay per click advertising is an affiliate program script which is set up on a search engine or a website. This program counts the number of clicks a website receives which means a lot of profit for the owner. A very good example of search engine advertise is Google Adword. These are the advertisements that you will often notice on the right hand side of the page displaying your search results.
Search engine advertise on search engines allows you to get position of your site on the search results whenever a person searches for that specific information on the basis of keyword you choose. Now it also depends a lot on the amount you are willing to whenever a person clicks on the results. Its a tradition that the more you bid on keywords the more is your chance to appear in the results of searches. Its oblivious that contents of the first page of any search engine are generally clicked with the hope of getting the information sought for. This draws more traffic to your website. So search engine advertise is a method for improving quantity traffic.
Where can I find such search engines for pay per click advertising? Well, you will find various search engines who would be willing to list your website on top position. There are many types of search engines like Google, Yahoo and others. Its natural that the larger is the search engine the higher is your bid to get top slot or first position of search results. You must remember that Google is not a search engine advertiser but it provides the option for search engine advertise in text ad boxes. They display results and on the right hand side allow the pay per click advertising slots.
Its recommended that if you don't have proper knowledge of search engine advertise don't simply bid for site listing. You must also understand the mechanisms and terms and conditions for such pay per click advertising.