Google has found a nice way to increase revenue as well as provide web traffic to websites which bids the highest for a keyword. Therefore a lot of part lies in the key word you choose for your advertise of pay per click. What exactly happens in AdWords campaign. All right let me tell you in detail how Google AdWords works.
Suppose you have an website on jewelry and you want your website to have more and more traffic. In that case you will try the internet methods and tools for your website promotion of which Google AdWords is one. Everyone knows the power of Google and its one of the best search engines of today's world. So you will definitely want that visitors from Google move to your website. In that case you will go for pay per click program. That is you will pay Google for every click visitors make on the adds on their search page and comes to your website. Now there is not a single website on jewelry right! SO what would Google go? It would bid key word s which you are quite familiar with. For instance the word is 'Diamond Cut Platinum Ring'. Now if you bid highest for this keyword whenever visitors type this key word or search for relevant materials to this key word your website will displayed on the top of their search results. In this way the visitor will click and move to your website. Your bid is the payment for per click. Its not a big sum but a minimum like 10 cents or more or less.
His is how pay per click of Google AdWords works. So one of the best way to promote your website is Google AdWords. Try to gain more knowledge on it and take suggestions from friends who are on to it for sometime now so that they can help you how to bid for right key words.