The Concept Of Search Engine Advertising

Search Engine advertising is a form of Internet Marketing. The concept behind search engine advertising is promoting the websites. It is done through increasing the website’s visibility in the Search Engine result pages.

The search engine advertising uses many methods to acquire its goal. The search engine advertising methods include, Search Engine Optimization (or SEO). Other methods are paid placement, and paid inclusion. These methods have also altered the definition of Search engine advertising. Due to these methods the experts sometimes consider it to be the practice of buying paid search listings for obtaining better free search listings.

Coming back to the search engine advertising methods, the first one is Search Engine Optimization. It is the process through which quality and the volume of traffic on a website is increased. It involves placing the website at a higher place in the search results. This is because the higher the website features in the search results; the more people will see it. Hence the number of visitors will increase.

The search engine optimization usually targets different type of search. This may include an image search, a local search as well as an industry-specific vertical search.

Another method of search engine advertising is Pay per click (PPC). This advertising method uses advertising networks, content websites as well as search engines. In this method the advertisers have to pay whenever someone clicks on his/her link and visits the website.

In this method of search engine advertising the advertisers bid on keywords they predict will be useful as search terms in the target market while looking for product or service. So whenever a visitor types a keyword query that matches that advertiser's keyword list, a page is displayed with a relevant content, and the advertisers’ ad ,may also show up

In the final method of search engine advertising the search engine charges some fees. The fee is for the inclusion of the websites in their search index. It is called Paid inclusion. Paid inclusion services are usually provided by most of the search engines. However the biggest of them all, Google still is not in the game.

These were the three methods of search engine advertising... :)

Blog Search Optimization

If you maintain a blog you will definitely want visitors to your blog for many reasons. Specially if you are earning a good amount of money from it. And if you are an owner of an blog then you are more lucky then website owners because shotting up blog search positions is more easy then websites. This is because blogs use authority platform like Blogger or Wordpress and they are easily recognized by search engines like Yahoo, MSN and Google.

Another good part of blogs is that bloggers constantly add new contents and update their blogs which is liked by search engines. Still you find that you had no satisfactory visitors to your blog then you can take help of the following 3 tips to increase blog search optimization.

First make use of your key word properly. Try to include the keyword in your metatags, title or description with accuracy. This is important for those who are using Wordpress blog. You can edit these facets in Wordpress blogs and can improve your search engine optimization. To make insertion of your titles and descriptions with keywords you can download plugins which you will get free on the web. This will improve your blog search position.

The second important thing is maintain incoming links. Its important for your to maintain link points which would draw more traffic to your blog. You can get point linking if you post good comments on others blogs and use the link of your blog as reference.

And its very essential to post your blog to the directories of blogs. There are blog directories like Technorati who accept blogs. If you want to target a particular niche you can look for niche directories and submit your blog there. While you search for niche directories you must write the name of your niche and add directories to it. Google or other Search engines will display the list quickly.

If you still feel that your blog search has not been optimum them you must look for the content of your blog. You must be very careful that you provide very accurate information on the topics you deal with.