The reciprocal link exchange program can be utilized in two ways. One is paid link exchange program and the other is called free link exchange program. In paid link exchange program you will get paid if a visitor from your website clicks a link of another website and the same is with you too; you need to pay a website owner who attaches your website link and if visitor moves to your website clicking that link. In free reciprocal link building there is no such payment terms. No one has to pay anything if visitors more from one's site to another. Now let us discuss what is reciprocal link exchange?
A reciprocal link building program in simple terms can be defined as a link program in which you request for your text link on others website for with a promise to add the link of that website on yours. If you have an website its for sure you might have received emails asking for reciprocal link exchange. Building reciprocal linking is good no doubt but still there are certain things that you must take care while you move ahead with such link building.
The first option is look before you go for it. Don't go on indiscriminate linking make sure that search engines don't get baffled with your too much linking. If you go for reciprocal link exchange with any website without knowing about it, you are risking your reputation and search engine rankings. Remember there are thousands of websites with the same topic you have therefore you must take care that you do link building with care. Beware of frauds who will ask you for link exchange in their websites and will demand the same. If you attach their link visitors will be diverted to other links not similar to the topic they are searching. They get offended will never visit your website. A cautious step is always necessary for link building.