Today the broadband internet has become very common. This has changed the way internet is used today. Today people are familiar with techniques like blogging, video streaming etc. This change has paved the way for online video advertising. The last few years have witnessed in this field.
In the recent past the online video advertising was estimated to be a staggering $121 million market. Even Google purchased YouTube. Some people thought of the deal as an obnoxious idea. However Google entered the deal because it knows that in the near future the television ads will migrate to the internet. Google already owns a large chunk of the online text advertising. An access to online video advertising gives Google a security.
The use of online video advertising is more beneficial than television ads. This is because targeted ads are allowed online. Also they are cheaper than the television ads.
Usually the television ad costs very high. This is because of the production expanses than the fee paid to play the ad on television.
In comparison the cost of online video advertising is very low. Also the online video advertising targets the required demographic. This provides the advertisers with an unprecedented freedom. Basically an online video advertising gives the advertisers with an increased flexibility over both budget and audience.
Just because people are taking an interest in online video a change is arriving. The way people communicate is also changing. Also the way people seek out information and are entertained is also changing.
This change has also seeped into the way a company advertises its products. People these days prefer watching an online video advertisement while there webpage loads. Also if the ad comes in between the rounds of word womp on gaming sites, than also people see it. They consider it to be less irritating than the traditional TV ads.
The fact is since the time Internet has arrived it has changed our world. With the introduction of online video advertising internet has taken the next step. It has changed the face of both online and offline advertising.